Apr 20, 2024  
2020-2021 Academic Catalog 
    
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2020-2021 Academic Catalog [Archived Catalog]

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MKTG 444 - Integrated Marketing Communications

Description
Non-personal promotion strategies of modern businesses. Evaluation of media, budgeting, themes, and timing of promotional efforts.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): BADM 218, MKTG 320, and Junior standing.

Cr 3
Lec 3


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