Marketing

Freshman Fall - 15 hours

• Natural Sciences General Education Elective  - 3 hours

• ENGL 101 - English Composition I (Lec. 3, Cr. 3)
• MATH 113 - College Algebra (Lec. 2, Lab. 2, Cr. 3)
• ORIN 101 - Freshman Orientation (Cr. 0)
• PSYC 101 - Introduction to Psychology (Lec. 3, Cr. 3)

• 
  Choose one of the following:

• HIST 201 - American History to 1877 (Lec. 3, Cr. 3)
• HIST 202 - American History since 1877 (Lec. 3, Cr. 3)

Freshman Spring - 15 hours

• Natural Sciences General Education Electives  - 6 hours (Must choose one life science and one physical science)

• BADM 120 - Topics in Contemporary Business (Lec. 3, Cr. 3)
• ENGL 102 - English Composition II (Lec. 3, Cr. 3)
• MATH 130 - Finite Mathematics (Lec. 3, Cr. 3)

Sophomore Fall - 15 hours

• ACCT 208 - Accounting Principles (Lec. 3, Cr. 3)
• BADM 201 - Legal Environment of Business (Lec. 3, Cr. 3)
• BADM 218 - Issues in Global Business (Lec. 3, Cr. 3)
• ECON 203 - Microeconomics (Lec. 3, Cr. 3)
• MATH 231 - Elementary Probability and Statistical Inference (Lec. 3, Cr. 3)

Sophomore Spring - 15 hours

• ACCT 241 - Managerial Accounting (Lec. 3, Cr. 3)
• BADM 275 - Analytical Tools for Business Decisions (Lec. 3, Cr. 3)
• COMM 201 - Fundamentals of Public Speaking (Lec. 3, Cr. 3)
• ECON 204 - Macroeconomics (Lec. 3, Cr. 3)
• OSBC 207 - Microsoft Excel for Business (Lec. 3, Cr. 3)

Junior Fall - 15 hours

• Fine Arts General Education Elective  - 3 hours

• CSCI 321 - Information Systems Analysis (Lec. 3, Cr. 3)
• MGMT 300 - Management Concepts and Practices (Lec. 3, Cr. 3)
• MKTG 320 - Marketing Principles (Lec. 3, Cr. 3)

• 
  Choose one of the following:

• ENGL 203 - Introduction to Literature I (Lec. 3, Cr. 3)
• ENGL 204 - Introduction to Literature II (Lec. 3, Cr. 3)
• ENGL 221 - Classical Mythology (Lec. 3, Cr. 3)

Junior Spring - 15 hours

• MKTG Elective (300/400 Level) - 3 hours
• Social/Behavioral Sciences General Education Elective  - 3 hours (Except ECON 201)

• FIN 310 - Principles of Business Finance (Lec. 3, Cr. 3)
• MGMT 370 - Operations Management and Quantitative Methods (Lec. 3, Cr. 3)
• MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3)

Senior Fall - 15 hours

• Approved Business Electives (300/400 Level) - 6 hours*
• Approved Non-Business Elective - 3 hours
• MKTG Elective (300/400 Level) - 3 hours

• MKTG 444 - Integrated Marketing Communications (Lec. 3, Cr. 3)

Senior Spring - 15 hours

• Approved Business Elective (300/400 Level) - 3 hours
• MKTG Elective (300/400 Level) - 3 hours

• MGMT 481 - Strategic Management (Lec. 3, Lab. 1, Cr. 3)
• MKTG 461 - Marketing Research (Lec. 3, Cr. 3)
• MKTG 480 - Marketing Management and Strategy (Lec. 3, Cr. 3)

Notes:

• Credits from HHP Activity  courses will not be applied toward the degree.
• Students must earn a grade of ‘C’ or better in ACCT 208, ENGL 101, ENGL 102, and MATH 130, as well as in all MKTG courses and elective courses denoted with an asterisk.

General Notes

• All Baccalaureate degrees must include 40 hours at the 300/400 level.
• All Baccalaureate degrees require at least one course from the life sciences and one course from the physical sciences categories in Area C of the General Education Core Curriculum.
• All Baccalaureate degrees must include 12 hours of Writing Enriched courses in the General Education Core Curriculum and 6 hours in the major.
• All Associate degrees must include 6 hours of Writing Enriched courses in the General Education Core Curriculum and 3 hours in the major.