Marketing, Digital Marketing Concentration, BS

Freshman Fall - 15 hours

• Natural Sciences General Education Electives  - 6 hours (Must choose one life science and one physical science)

• ENGL 101 - English Composition I Cr: 3
• MATH 113 - College Algebra Cr: 3
• ORIN 101 - Freshman Orientation Cr: 0
• PSYC 101 - Introduction to Psychology Cr: 3

Freshman Spring - 15 hours

• Natural Sciences General Education Elective  - 3 hours (Must choose either a life science or a physical science in the same discipline as one previously taken)

• BADM 120 - Topics in Contemporary Business Cr: 3
• ENGL 102 - English Composition II Cr: 3
• MATH 130 - Finite Mathematics Cr: 3

•  

  Choose one of the following:

• HIST 201 - American History to 1877 Cr: 3
• HIST 202 - American History since 1877 Cr: 3

Sophomore Fall - 15 hours

• ACCT 208 - Accounting Principles Cr: 3
• BADM 201 - Legal Environment of Business Cr: 3
• BADM 218 - Issues in Global Business Cr: 3
• ECON 203 - Microeconomics Cr: 3
• STAT 231 - Elementary Probability and Statistical Inference Cr: 3

Sophomore Spring - 15 hours

• ACCT 241 - Managerial Accounting Cr: 3
• BADM 275 - Analytical Tools for Business Decisions Cr: 3
• COMM 105 - Introduction to Communication Strategies Cr: 3
• ECON 204 - Macroeconomics Cr: 3
• OSBC 207 - Microsoft Excel for Business Cr: 3

Junior Fall - 15 hours

• Fine Arts General Education Elective  - 3 hours

• BADM 374 - Introduction to Management Information Systems Cr: 3
• MGMT 300 - Management Concepts and Practices Cr: 3
• MKTG 320 - Marketing Principles Cr: 3

•  

  Choose one of the following:

• ENGL 203 - Introduction to Literature I Cr: 3
• ENGL 204 - Introduction to Literature II Cr: 3
• ENGL 221 - Classical Mythology Cr: 3

Junior Spring - 15 hours

• Social/Behavioral Sciences General Education Elective  - 3 hours

• FIN 310 - Principles of Business Finance Cr: 3
• MGMT 370 - Operations Management and Quantitative Methods Cr: 3
• MKTG 375 - Consumer Behavior Cr: 3
• MKTG 385 - Digital Marketing Cr: 3

Senior Fall - 15 hours

• Approved Business Electives (300/400 Level) - 6 hours *

• MKTG 340 - Social Media Marketing Cr: 3
• MKTG 390 - Marketing Analytics Cr: 3
• MKTG 444 - Integrated Marketing Communications Cr: 3

Senior Spring - 15 hours

• Approved Business Elective (300/400 Level) - 3 hours
• Approved Non-Business Elective - 3 hours
• MKTG Elective (300/400 Level) - 3 hours

• MGMT 481 - Strategic Management Cr: 3
• MKTG 461 - Marketing Research Cr: 3

Notes

• Credits from HHP Activity  courses will not be applied toward the degree.
• Students must earn a grade of C or better in ACCT 208, ENGL 101, ENGL 102, MATH 130, MGMT 300, and MGMT 481, as well as in all MKTG courses and elective courses denoted with an asterisk.

General Notes

• All bachelor’s degrees must include 40 hours at the 300/400 level.
• All bachelor’s degrees require the successful completion of at least nine hours of Natural Sciences General Education Core Curriculum  courses. Six hours shall be earned in a single life or physical science; the remaining three hours must be earned in a natural science area other than that previously selected (both life and physical sciences must be taken to fulfill this requirement).
• All degree and graduation requirements may be found on the Academic Regulations  page.