Apr 19, 2024  
2018-2019 Academic Catalog 
    
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2018-2019 Academic Catalog [Archived Catalog]

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MKTG 605 - Marketing Concepts (Lec. 3, Cr. 3)

Major principles of marketing are addressed, including strategic planning, environmental factors, ethics, buyer behavior (consumer & business-to-business), the components of the marketing mix (goods/services, pricing, supply chain/distribution, and integrated communications). Current issues affecting all aspects of marketing are also addressed.

Prerequisite(s): Permission of MBA director.

Lec. 3 Cr. 3


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