Mar 28, 2024  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [Archived Catalog]

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MKTG 620 - Marketing Management (Lec. 3, Cr. 3)


Concise evaluation of marketing concepts as a tool of management, with application of research techniques to problem solving.

Prerequisite(s): MKTG 605 (with a grade of C or better) and permission of MBA director.

Lec. 3 Cr. 3



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