Mar 28, 2024  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [Archived Catalog]

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MKTG 635 - International Marketing (Lec. 3, Cr. 3)


Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, advertising and sales, service and regulatory issues relating to international marketing.

Prerequisite(s): MKTG 605 (with a grade of C or better) and permission of MBA director.

Lec. 3 Cr. 3



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