May 12, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

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MKTG 320 - Marketing Principles

Marketing in a competitive economy at the local, national, and international level. Analysis of marketing structures by functions, institutions, and commodities including their dynamic legal, political, social, and ethical environments.

Prerequisites:  ENGL 102  with a minimum grade of “C”, and MATH 130 with a minimum grade of “C”, or MATH 231 or STAT 231. Junior standing.

Lec. 3Cr. 3


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