May 11, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

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MKTG 351 - Retail Management

Store organization, operation, and management problems connected with retail buying and selling; advertising; wholesale merchants and their methods of operation; mercantile credit policies and collection procedures.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3Cr. 3


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