May 11, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

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MKTG 400 - Industrial Marketing

Marketing of goods and services to commercial enterprises in both the public and private sector. Marketing problems and strategies which result when dealing with organizations rather than individuals.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3Cr. 3


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