May 11, 2024  
2011-2012 Academic Catalog 
    
2011-2012 Academic Catalog [Archived Catalog]

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MKTG 444 - Promotion Strategy


Non-personal promotion strategies of modern businesses. Evaluation of media, budgeting, themes, and timing of promotional efforts.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3Cr. 3



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