May 11, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

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MKTG 461 - Marketing Research

Application of research techniques to marketing problems for business decisions. Research design and questionnaire construction; sampling, field work, tabulation, case analyses, and analysis and interpretation of data are emphasized.

Prerequisites: BADM 218, BADM 275, and MKTG 320. Junior standing.

Lec. 3Cr. 3


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