May 11, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

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MKTG 625 - Professional Selling and Sales Management

Analyzes revenue generation and revenue enhancement process thorugh application of sales management techniques. Analysis includes: sales management and decision making for organizational success through application of strategic selling.

Prerequisites: MKTG 605 or its equivalent, and permission of MBA Director.

Lec. 3Cr. 3


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