May 11, 2024  
2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

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MKTG 635 - International Marketing

Applies marketing tools in the context of competitive global environments with diverse and evolving national economies. Topics include: demand analysis, product development, product pricing, marketing organization, foreign representation and distribution systems, promotion, adverstising and ssales, service and regulatory issues relating to international marketing.

Prerequisites: MKTG 605 or its equivalent, and permission of MBA Director.

Lec. 3Cr. 3


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