Aug 13, 2025  
2024-2025 Academic Catalog 
    
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MKTG 375 - Consumer Behavior

Description
Consumers and their relation to the marketing process. Emphasis on consumer needs, motivation, personality, learning, and perception; social influences; and consumer reaction to marketing mix variables.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): (BADM 218 or BADM 318), MKTG 320, and junior standing.

Cr 3
Lec 3


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