MKTG 444 - Integrated Marketing Communications

Description
Non-personal promotion strategies of modern businesses. Evaluation of media, budgeting, themes, and timing of promotional efforts.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): (BADM 218 or BADM 318), MKTG 320, and junior standing.

Cr 3
Lec 3