Jul 17, 2025  
2024-2025 Academic Catalog 
    
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2024-2025 Academic Catalog [Archived Catalog]

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MKTG 461 - Marketing Research

Description
Application of research techniques to marketing problems for business decisions. Research design and questionnaire construction; sampling, field work, tabulation, case analyses, and analysis and interpretation of data are emphasized.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): (BADM 218 or BADM 318), BADM 275, MKTG 320, and junior standing.

Cr 3
Lec 3


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