Jul 08, 2025  
2024-2025 Academic Catalog 
    
2024-2025 Academic Catalog [Archived Catalog]

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MKTG 480 - Marketing Management and Strategy


Description
In-depth analysis of marketing management and strategy to coordinate and facilitate the multifaced marketing function and to integrate various marketing concepts and principles. Includes an in-depth analysis of current marketing management cases.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): (BADM 218 or BADM 318), 6 credit hours of MKTG, and junior standing.

Cr 3
Lec 3



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