Aug 13, 2025  
2024-2025 Academic Catalog 
    
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MKTG 390 - Marketing Analytics

Description
Key concepts of marketing analytics and hands-on experience of real-world projects. The lecture topics will cover data technologies, web data analytics, A/B testing, segmentation, artificial intelligence, data visualization, and more. Students in this course will be also exposed to multiple marketing analytics simulation assignments. They will learn how to transform and integrate large datasets, implement A/B testing, run cluster analysis, and allocate budget to different marketing campaigns.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MKTG 320 and junior standing.

Cr 3
Lec 3


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