Aug 11, 2025  
2024-2025 Academic Catalog 
    
Catalog Navigation
Catalog Home
General Information
Academic Calendar
Admission to the University
Academic Regulations
Graduate School Regulations
Student Rights and Responsibilities
Inventory of Degree and Certificate Programs
Programs Listed by College
Course Descriptions
General Education Core Curriculum
Louisiana Common Course Numbers (LCCNs)
Colleges and Departments
Honors College
Fees and Expenses
Financial Aid
Scholarships
Academic and Student Support Services
Cowboy Camp: New Student Orientation
McNeese Police
Office of Advising
Student Life
Student Services
Administration
Faculty
My Portfolio
2024-2025 Academic Catalog [Archived Catalog] Add to Portfolio (opens a new window)

MKTG 429 - Digital Marketing

Description
Study of development and implementation of electronic commerce strategies; emphasis on the internet as a marketing delivery system; marketing through electronic media; social networks, blogs, branding online advertising.

Note(s)
No duplicate credit for MKTG 429 and MKTG 385 or MKTG 629.

Prerequisite(s)/Corequisite(s)
Prerequisite(s): MKTG 320.

Cr 3
Lec 3


Add to Portfolio (opens a new window)