Aug 14, 2025  
2024-2025 Academic Catalog 
    
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MKTG 629 - Digital Marketing

Description
Study of development and implementation of electronic commerce strategies; emphasis on the internet as a marketing delivery system; marketing through electronic media; social networks, blogs, branding online advertising.

Note(s)
For business administration majors only. No duplicate credit for MKTG 629 and MKTG 385 or MKTG 429.

Cr 3
Lec 3


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