Apr 30, 2024  
2013-2014 Academic Catalog 
    
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2013-2014 Academic Catalog [Archived Catalog]

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MKTG 444 - Promotion Strategy (Lec. 3, Cr. 3)

Non-personal promotion strategies of modern businesses. Evaluation of media, budgeting, themes, and timing of promotional efforts.

Prerequisites: MKTG 320 and BADM 218. Junior standing.

Lec. 3 Cr. 3


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