Marketing (B.S.)

Freshman Year

Total Hours: 31

Note: All electives must be chosen from approved General Education courses with advisor or department head approval.

• Natural Sciences¹ - 9

• BADM 120 - Topics in Contemporary Business (Lec. 3, Cr. 3)
• ENGL 101 - English Composition I (Lec. 3, Cr. 3)
• ENGL 102 - English Composition II (Lec. 3, Cr. 3)
• FFND 101 - Freshman Foundations (Lec. 1, Lab. 1, Cr. 1)

•  

• HIST 201 - American History to 1877 (Lec. 3, Cr. 3)

• or

• HIST 202 - American History since 1877 (Lec. 3, Cr. 3)

•  

• MATH 113 - College Algebra (Lec. 2, Lab. 2, Cr. 3)
• MATH 130 - Finite Mathematics (Lec. 3, Cr. 3)
• ORIN 101 - Freshman Orientation (Cr. 0)
• PSYC 101 - Introduction to Psychology (Lec. 3, Cr. 3)

Sophomore Year

Total Hours: 30

• ACCT 208 - Accounting Principles (Lec. 3, Cr. 3)
• ACCT 241 - Managerial Accounting (Lec. 3, Cr. 3)
• BADM 201 - Legal Environment (Lec. 3, Cr. 3)
• BADM 218 - Issues in Global Business (Lec. 3, Cr. 3)
• BADM 275 - Analytical Tools for Business Decisions (Lec. 3, Cr. 3)
• COMM 201 - Fundamentals of Public Speaking (Lec. 3, Cr. 3)
• ECON 203 - Principles of Microeconomics (Lec. 3, Cr. 3)
• ECON 204 - Principles of Macroeconomics (Lec. 3, Cr. 3)
• MAAP 200 - Midpoint Assessment of Academic Progress Examination
• MATH 231 - Elementary Probability and Statistical Inference (Lec. 3, Cr. 3)
• OSBC 207 - Microsoft Excel for Business (Lec. 3, Cr. 3)

Junior Year

Total Hours: 30

Note: All CoB electives must be 300-400 level and selected with the approval of advisor or department head.
All electives must be chosen from approved General Education courses with the approval of the advisor or department head.

• Fine Arts Elective² - 3
• Marketing Elective - 3
• Social Science Elective - 3

• CSCI 321 - Information Systems Analysis (Lec. 3, Cr. 3)
• FIN 310 - Principles of Finance (Lec. 3, Cr. 3)
• MGMT 300 - Management Concepts and Practices (Lec. 3, Cr. 3)
• MGMT 370 - Operations Management and Quantitative Methods (Lec. 3, Cr. 3)
• MKTG 320 - Marketing Principles (Lec. 3, Cr. 3)
• MKTG 375 - Consumer Behavior (Lec. 3, Cr. 3)

•  

• Select ONE of the following as an English Literature elective:

• ENGL 201 - Survey of English Literature (Lec. 3, Cr. 3)
• ENGL 202 - Survey of English Literature (Lec. 3, Cr. 3)
• ENGL 203 - Introduction to Literature I (Lec. 3, Cr. 3)
• ENGL 204 - Introduction to Literature II (Lec. 3, Cr. 3)
• ENGL 221 - Classical Mythology (Lec. 3, Cr. 3)

Senior Year

Total Hours: 29

Note: All CoB electives must be 300-400 level and selected with the approval of advisor or department head.

• 300+ Business Electives - 9
• 300+ Marketing Electives - 6
• Non-business Elective - 2
  (Any course other than HHP activity courses.)

• MGMT 481 - Business Policy (Lec. 3, Lab. 1, Cr. 3)
• MKTG 444 - Promotion Strategy (Lec. 3, Cr. 3)
• MKTG 461 - Marketing Research (Lec. 3, Cr. 3)
• MKTG 480 - Marketing Management and Strategy (Lec. 3, Cr. 3)

Notes

¹Three (3) hours must be selected from the approved Writing Enriched courses- see General Education Core Curriculum  section.
²Course must be selected from the General Education Core Curriculum  section.

Total Hours for Degree: 120